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THỨ TƯ, 09 THÁNG 09Focus · Clear communication
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LISTENING LAB · 02 / 12

Ask better discovery questions

Listen for the question underneath the question.

B2 · 14 phút
DISCOVERY CALL

What is the real need?

0:000:48
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LISTEN & NOTICE

Transcript

01

When a client asks for a dashboard, I try not to design the dashboard immediately.

02

I ask what decision the dashboard should support, who will use it and what happens when the numbers are unclear.

03

Those questions often reveal that the real need is a shared definition of pipeline health, not another page of charts.